Even though long-tail keywords may not pop up as often in a search, when they do something actionable is about to occur. Additional tips for keyword research include using modifiers to expand your ideas or target either a broader or more specific audience depending on the keywords. Our burger restaurant offers a perfect case since several different modifiers could work - SEO Lincoln.
They have been part and parcel of online marketing since the advent of the internet and form a vital component of the prominence factor in local search marketing - Lincoln SEO. The idea is to get your consistent NAP details as far across the web as possible. The existence of this information will add some authority to your existing Google My Business info.
Here are 5 examples of local directories: 1.Yelp. com 2. Yellowpages. com 3. Express Update 4. TomTom – because not everyone uses Apple or Google Maps! 5. Foursquare Remember, not everyone uses Google to look for a product or service. Now this bit is important! Providing consistent NAP (name, address, and telephone number) data across a variety of directories and social media channels means your business can’t be missed, no matter how your potential customers choose to find you.
If it isn’t, you’ll confuse search engine algorithms, and they’ll down-rank you as punishment. Double-check that your NAP data is the same across all directories, your website and any relevant third-party sites and aggregators. Just as important: keeping your business information up to date! Every so often, perform a NAP or citation audit.
It searches the net for references to your company NAP and flags instances where information is either missing or inconsistent, meaning you can dive straight in to fix it. You can also build citations to improve your local SEO by using niche directories. These allow you to expand your reach and attract specific traffic that is more likely to convert.
Maximizing your exposure means being everywhere your customers might be. Google, of course, is the beginning, middle, and end of all things search. We’ve already noted their near-monopoly on the platform people use most to search, but they also have the most popular mapping option. Bing’s 6% market share still represents a lot of customers.
Also, keep in mind there are 105 million iPhone users in the U.S., and as of 2018, 23 million of them use Apple Maps. To put it bluntly, your customers are everywhere. Make sure you are too (SEO Lincoln). Creating local listings is a great way to achieve this and a surprisingly simple process.
Here are some of the tools that major platforms provide and our local SEO tips for creating listings for your business: Google My Business (GMB) is a tool that local firms should be using to improve local SEO. It allows you to create listings specific to your business that appear in search results, maps, and on both desktop and mobile.
It is, therefore, a vital part of any local SEO strategy. Filing out your NAP details on the platform is easy. Here’s a simple local SEO checklist for GMB to get you started: First, verify your business by creating an account and enter the passcode Google sends to your business address in the post to confirm your location.
Some fields are optional, but you should fill them in nevertheless. If you don’t, Google provides options for others to do it for you, including your rivals. Finally, add your products and services in your listing which users can access from the info panel. Google uses this information to flesh out your business profile, knowledge panel and answer box within local search results.
It is particularly popular among those aged 45-54 – people who typically have the highest disposable incomes. Great news for any business wanting to target this demographic! Listing on Bing Places – the equivalent of Google My Business – therefore, is well worthwhile to boost your local search marketing. Bing Places also gives you the option to import all your information from Google My Business, making it even easier to do! If you’d rather enter your details manually, here’s how to create a Bing Places listing: First sign-up and log into your Microsoft Account.
Then, once you’re in Places For Business, go to the Add Your Business Tab, select Basic Business Detailer and fill out the relevant fields. Finally, go to Additional Business Details, on the following tab. Enter additional details if they’re appropriate. Once Microsoft verifies your business, it’ll display the information you provide in the results in Bing Maps.